Friedman and Schustack (2016) discussed sensation seeking and addiction-proneness in personalities as a focus of the nervous system approach. While the approach is meant to apply to an individual, I believe this can be taken a few steps further to apply society as a whole. Dr. Yair Amichai-Hamburgers (2002) researched the effects of sensation seeking, social media outlets and addiction proneness. An excellent video was created based on his research called the “Innovation of Loneliness” that emphasizes how people have basic social needs that need to be satisfied. However, even though this introverts may wish to avoid overly stimulating situations but they feel connected and not lonely by utilizing social media to share their thoughts and keep in touch with people from a safe distance. Dr. Hamburgers (2002) posits that people get three gratifying fantasies from social networks: being able to put our attention wherever we want it to be, we will always be heard, and that we will never have to be alone. Effectively, social media caters to both introverts and extroverts different nervous system arousal levels while creating the feeling of hidden feeling loneliness in both groups of people.
References
Amichai-Hamburger, Y., Wainapel, G., & Fox, S. (2002). " On the Internet no one knows I'm an introvert": Extroversion, neuroticism, and Internet interaction. Cyberpsychology & behavior, 5(2), 125-128.
Friedman, H. S., & Schustack, M. W. (2016). Biological Aspects of Personality. In Personality: Classic theories and modern research (6th ed.). (pp. 104-123). Pearson.
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